When you write a news release your goal is to get publicity – media coverage about you and your book – either an article or an interview. To do that you have to write a news release that is persuasive and interesting and then make sure it gets to media decision makers. The technology you […]

Marketing and Promotion Using News Releases When you write a news release your goal is to get publicity – media coverage about you and your book – either an article or an interview. To do that you have to write a news release that is persuasive and interesting and then make sure it gets to […]

Since I’m a publicist and do a lot of work with authors and publishing companies, I’ll give you my spin on this. Is it worth it to hire a publicist? My response: It depends. I don’t really ascribe to the amount of money invested in the book as a decision factor myself. Lots of my […]

Question came to me from another publicist, phrased as follows: Why are we important? I often get asked this question in the context of tracking and evaluating pr effectiveness and performance metrics. More times than not, there’s no easy way to identify the tangible effects of media publicity and public relations. Very simply, the results […]

Jim Rohn is a very bright, very funny, insprational and entertaining person and his ideas and recommendations will make you more valuable and hence you will be able to charge more. This wonderful three video series from Nightingale Conant explains what you have to do to yourself rather than what you have to do at […]