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21 Ways to Localize Your News Releases – a Checklist for Getting More Local Publicity & Local Media Coverage

a Checklist for Getting More Local Publicity & Local Media Coverage

The easiest publicity to get is local publicity. Local media typically demand local news, locally relevant education and local entertainment information.  That’s what they publish.  To get these media to publish your information, you must give them what they need and are accustomed to publishing.   If it is a local news paper, then local means […]

Bigfoot publicity bonanza

Analysis of the publicity surrounding the bigfoot discovery

Cudo’s to the folks who are bringing you the news about the latest bigfoot discovery. I don’t know whether it’s true or not, but who cares! They garnered worldwide publicity by just saying that they have brought in the hairy legs of a bigfoot whatever it is. And people all over the world are lovin’ […]