I wrote and transmitted a very special news release for Karen Simmons, author and executive Director of the national organization Autism Today. The news release was transmitted on the morning of Thursday July 3, 2008. The goal is to get art created by people with autism for a new book, the second in a series. […]

Question came to me from another publicist, phrased as follows: Why are we important? I often get asked this question in the context of tracking and evaluating pr effectiveness and performance metrics. More times than not, there’s no easy way to identify the tangible effects of media publicity and public relations. Very simply, the results […]

The type of book you have doesn’t matter to the media. I’ll say it again. The type of book you have doesn’t matter to the media. I do a lot of work with fiction authors. I do a lot of work with non-fiction authors. I do a lot of work with ebook producers. I used […]