July 23rd, 2011 by Paul Krupin
Getting more publicity: The three key questions a news release must answer
I cannot believe what is coming across the wire. So may people are still blasting out news releases that lack the essential information media need. What a waste. If you want your news release to be maximally effective, it has to answer the primary questions for the media: 1. How many people in my audience […]
July 18th, 2011 by Paul Krupin
Self-published author makes the Wall Street Journal
Mini brag and congratulations to client Glen R. Sontag, author of Anything Other Than Naked, for being featured in a half page article on Wall Street Journal on Thursday July 14, 2011. Read the article here: http://snipurl.com/13e54f He made p. 2 in the Personal Journal section in the On Style column. The print version of […]
June 10th, 2011 by Paul Krupin
Identify and develop the best core content when writing a news release to maximize media response and interest
What’s the very best galvanizing media publicity you can get that will produce the maximum ROI? I believe that it’s a three to five minute piece that galvanizes people with you doing what you absolutely do the best. Imagine being in front of 20 to 30 of the very best people you think would be […]
January 8th, 2011 by Paul Krupin
Strategies and tactics for getting beyond the book review pages
One of my clients expressed her frustration in getting her local paper to give her coverage for a children’s book. Her local paper was The New Orleans Time’s Picayune. I offer up some of the techniques I use to help identify how to increase your chances of being successful with them and other newspapers and […]
December 12th, 2010 by Paul Krupin
Getting Publicity for Web Seminars Is Very Difficult
Have to tell you that I have yet to see media (prime media or even bloggers we pitch to) cover web seminars to any great extent. But to answer the question properly I had to ascertain existing media coverage for those keywords. So I did the following search at Google News for “web seminarsâ€. http://news.google.com/news/search?aq=f&pz=1&cf=all&ned=us&hl=en&q=web+seminars […]
December 7th, 2010 by Paul Krupin
Quick advice for experts and professionals on how to maximize publicity and media coverage
You are a natural problem solver filled with good advice. This is the core approach you need to take when branding and promoting. You simply need to decide to help the people you can help the most, with each and every bit of outreach that you do. Select the biggest upcoming problem that’s on the […]
November 11th, 2010 by Paul Krupin
An analysis of the ways to get more book reviews
How do you get reviewers to look at your book? Getting reviews is to me just one form of publicity, and it’s not even the best form of publicity for generating sales. I’ll try to explain how I perceive the process and seek to explain what I believe we are up against. Book reviewers are […]
August 21st, 2010 by Paul Krupin
What do you place into a news release?
If you want to improve your publicity go beyond the book. You don’t have to just write about the book. You don’t even have to quote from the book. In fact, to get great publicity you really need to put the book down and simply do what you are best at. Tell me new stories. […]
June 29th, 2010 by Paul Krupin
The length of a news release doesn’t matter at all anymore. This is email. We create and transmit articles ready to go and they are used for both print (even as is), interviews (the Q & A’s are right there), and as a pitch if media decide they want more, less or even something else. […]
June 7th, 2010 by Paul Krupin
Book Publicity Manifesto - Updated version of Trash Proof news releases free pdf file download
I’ve just uploaded a new updated ebook version of my book Trash Proof News Releases to my web site. It’s a free pdf file download that captures many years worth of lessons learned doing publicity for creative people. It’s also got numerous examples of successful news releases and interviews with over a hundred media people […]