April 4th, 2010 by Paul Krupin
22 Questions for Fiction Writers to Answer and Use to Get More Book Publicity One core set of quality content that’s entertaining, educational and sheds light on your personality and the unique things you bring to your writing and the value it has for people all make for a good recipe for author success with […]
March 31st, 2010 by Paul Krupin
Best professional branding publicity comes from problem solving tips articles and advice
This is one of the most common suggestions I have for people who seek publicity. Help the people you can help the most. When you write a news release the best professional branding will come when you ask media to publish something that helps people and show them you can really do it well. You […]
March 17th, 2010 by Paul Krupin
What Really Happens When You Send Out a News Release? Marketing and Promotion Using News Releases
Marketing and Promotion Using News Releases When you write a news release your goal is to get publicity – media coverage about you and your book – either an article or an interview. To do that you have to write a news release that is persuasive and interesting and then make sure it gets to […]
January 14th, 2010 by Paul Krupin
Book Publicity Strategies for Getting More Media Coverage That Sells Books
I’ll talk the point of view from someone who gets books reviewed day in day out as a book publicist. I do this for a living, so I’ll share with you how I do it and what it takes to do it well. I’m not a fan of book reviews, I believe that they have […]
January 1st, 2010 by Paul Krupin
Google's First Press Release June 7, 1999
Google’s First Press Release I was reading blogs this morning, skimming across media websites after enjoying the morning off. Look what I found by way of PRNewser at Media Bistro! It’s Google’s first press release! Dated June 7, 1999. http://www.google.com/press/pressrel/pressrelease1.html
December 28th, 2009 by Paul Krupin
Getting publicity for a book about solving education system problems
New author posted a question on Askpedia and asked: “I have just completed a book listing solutions to the problems of habitual truancy and drop outs in our schools. I need to get the attention of people who care. I need some support or guidance.” My response: A problem solving tips article in the right […]
November 21st, 2009 by Paul Krupin
Are News Releases Effective for Marketing Your Book? You betcha!
On November 19th, 2009 I had a wonderful time being interviewed for Authors Access with Victor R. Volkman and Irene Watson about whether Press Releases are still revelant to marketing and promoting books. We covered a wide-range of talking points, including: * So What Exactly Is A News Release? * Why Is This So Hard […]
August 19th, 2009 by Paul Krupin
Publicity Planning for Fall of 2009
If you want to get more publicity, then you need to look ahead and identify the opportunities that will be coming your way. So get out your calendar and think about what sort of article you’d like to see come out in the months ahead. Identify the holiday or date or season that allows you […]
June 13th, 2009 by Paul Krupin
Getting Book Reviews - Submission Guidelines
I keep this list pretty current. Some book review sites will only look at galleys or advance review copies three to four months prior to publication. Others will only look at recently pubished books. Look before you invest the money and send off a package to be sure you send the right package to the […]
June 10th, 2009 by Paul Krupin
Not all media are created equal - targeting the right media - targeted PR
Targeting the right media takes special skill. They say that there’s no such thing as bad publicity. It’s exposure in front of people in any case. Right? But it can also be true that even good publicity in the right media may not be worth very much in the way of immediate direct sales. When […]