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Media coverage begets media coverage: How to use publicity to get more publicity

January 22nd, 2009 by Paul Krupin
Media coverage begets media coverage: How to use publicity to get more publicity

One of my clients Cy Tymony who writes the Sneaky uses of Everyday Objects book series told a story about his appearance on one NPR talk show lead to an invite to write an educational fun article in a teen science magazine which then led him to be invited to be on a Make TV […]

Posted in book marketing, book publicity, excellence, insights, interviews, marketing, media coverage, paying attention, performance improvement, publicity, publicity planning, ROI, self improvement, smart marketing

Timing and galvanizing content – the Rolling Stone article about John McCain

October 10th, 2008 by Paul Krupin
quick analysis of the copywriting style and elements of the Rolling Stone article about John McCain

Sometimes you just have to look and marvel at how well some publishers do their job. This front page article in the October 16, 2008 edition of Rolling Stone Magazine demonstrates all sorts of lessons learned for anyone who yearns for publishing and publicity success. This article is worth reading not just because of the […]

Posted in choice, commitment, communication, copywriting, excellence, influence, insights, making decisions, paying attention