Five key metrics for evaluating publicity outreach effectiveness
July 30th, 2009 by Paul Krupin
Five key metrics for evaluating publicity outreach effectiveness
Most people are fully satisfied with the publicity results only when the “reach, persuade and move-to-desired-action” process produces sufficient visible actions on the part of those people you wish to influence. However, it may take several weeks or even months for this to occur. There are five key measurement points you should use to determine […]
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