April 1st, 2010 by Paul Krupin
Linchpin -- Review of Seth Godin's book
I read Linchpin, devoured it really. I held a pen in my hand and checked off the important and useful ideas as I read the book. If you’ve been laid off. The book will help you get your mind focused on creating more value than you ever did before and you’ll find a better job […]
July 30th, 2009 by Paul Krupin
Five key metrics for evaluating publicity outreach effectiveness
Most people are fully satisfied with the publicity results only when the “reach, persuade and move-to-desired-action” process produces sufficient visible actions on the part of those people you wish to influence. However, it may take several weeks or even months for this to occur. There are five key measurement points you should use to determine […]
January 22nd, 2009 by Paul Krupin
Media coverage begets media coverage: How to use publicity to get more publicity
One of my clients Cy Tymony who writes the Sneaky uses of Everyday Objects book series told a story about his appearance on one NPR talk show lead to an invite to write an educational fun article in a teen science magazine which then led him to be invited to be on a Make TV […]
September 4th, 2008 by Paul Krupin
What Happens When You Stop Helping People
Andy Andrews posted an absolutely brilliant story in his blog today. (Goodbye Mr. Foster) tells the wonderful story of what happens when not so smart management people ignore what’s really happening down in the trenches. Sad but true, this appears to be what is happening in all sorts of companies. They not only cease to […]
May 15th, 2008 by Paul Krupin
What is personal development? How does personal development relate to getting publicity?
What is personal development? In the world of PR that I work in, personal development is a crucial element. The media responds to people at their peak. Driven people seeking to achieve their best attracts interest. What people create and achieve when they are out there pushing themselves and striving for incredible heights is galvanizing. […]
April 18th, 2008 by Paul Krupin
Jim Rohn on working on your fortune part time
Jim Rohn is an amazing teacher. He was broke and 25 years old when he met an extraordinary man who taught him some very important and basic things. These things are life changing. Here is a short session where he explains two very simple concepts that are crucial to making changes in your attitude and […]
April 16th, 2008 by Paul Krupin
Leadership expert and author John Maxwell talks about making the right decisions
John Maxwell offers insights into why the things you do today matters. In this seven minute video he talks about identifying how to choose what’s important.
April 14th, 2008 by Paul Krupin
Brian Tracy on Achieving Goals and Making a Difference
I have a lot of books on my shelf by Brian Tracy. He is a fascinating and awe inspiring teacher and his ideas on personal and professional development are very readily implemented with great benefit. It’s not very often that you can find something so short and sweet that you can take it home in […]
April 10th, 2008 by admin
We’ve been traveling this week, visiting colleges around the west. So this post will be quick and short. Listening to so many talented and energetic tour guides makes me think of what I would have done if I was in my 20’s again.  It came to me that I would have made better plans and […]
April 4th, 2008 by Paul Krupin
Jim Rohn describes how to become more valuable in business
Jim Rohn is a very bright, very funny, insprational and entertaining person and his ideas and recommendations will make you more valuable and hence you will be able to charge more. This wonderful three video series from Nightingale Conant explains what you have to do to yourself rather than what you have to do at […]