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Timing and galvanizing content – the Rolling Stone article about John McCain

quick analysis of the copywriting style and elements of the Rolling Stone article about John McCain

Sometimes you just have to look and marvel at how well some publishers do their job. This front page article in the October 16, 2008 edition of Rolling Stone Magazine demonstrates all sorts of lessons learned for anyone who yearns for publishing and publicity success. This article is worth reading not just because of the […]

Improve Your Powerpoint Presentation or Die!

Improve Your Powerpoint Presentation or Die!

Giving good presentations is crucial if you are going to be memorable to people and news worthy to media. You can’t put on a book signing or a workshop and then put people to sleep if you are to be successful and sell products or expand your professional or personal brand. There are lots of […]

What is the value of publicists, publicity and public relations

What is the value of publicists, publicity and public relations

Question came to me from another publicist, phrased as follows: Why are we important? I often get asked this question in the context of tracking and evaluating pr effectiveness and performance metrics. More times than not, there‚Äôs no easy way to identify the tangible effects of media publicity and public relations. Very simply, the results […]

Kevin Donlin’s Top Tips on Resumes and Cover Letters

Kevin Donlin's Top Tips on Resumes and Cover Letters

My college age kids are both hunting for summer jobs right now and needed a quick bit of advice on their resumes and cover letters. One of my favorite experts in this area is Kevin Donlin, job hunting expert, author and consultant. In this seven minute video he offers up some of the most crucial […]