December 17th, 2013 by Paul Krupin
Publicity Planner for 2014 - a forward-looking publicity calendar to help identify opportunities for media coverage and publicity
Every year I create a forward-looking publicity calendar to help identify opportunities for people which is available in a free pdf file download. It contains a lot of unusual holidays so that you can get creative, think ahead, and identify ways to tie-in to calendar events well in advance of the day they occur. Here’s […]
June 10th, 2011 by Paul Krupin
Identify and develop the best core content when writing a news release to maximize media response and interest
What’s the very best galvanizing media publicity you can get that will produce the maximum ROI? I believe that it’s a three to five minute piece that galvanizes people with you doing what you absolutely do the best. Imagine being in front of 20 to 30 of the very best people you think would be […]
March 26th, 2010 by Paul Krupin
One of the members of the POD Publishing discussion group asked the following question: When do you recommend going out with the press release (i.e. on the release date, a month before, etc.). ——- Timing news releases depends what you are trying to accomplish and where you are at in your publishing or product release […]
October 8th, 2009 by Paul Krupin
Action plan for turning passive reading into active maximum enjoyment
Read a book. To get from passive knowledge to active maximum enjoyment and real tangible benefits you need to do more than just read. Take notes while you read. Underline ideas that you like. Highlight the things you’d like to make happen. After reading, review the notes. Think about each and every underlined passage. Now […]
January 15th, 2009 by Paul Krupin
Knowing When You've Created Your Purple Cow
A question was presented to me today: >> If CNN does decide to interview me, or if I’m scheduled for an interview on >> any of the other cable news networks I’ve approached, I’m going to want the whole world to watch and learn about my concept. >> I need to hire someone who knows […]
December 9th, 2008 by Paul Krupin
This unique publicity planner provides a month-at-a-glance roadmap to holidays throughout the year and identifies the lead time for each holiday.
Each year I create an annual publicity plan to help people look ahead and map out their ideas for acquiring publicity throughout the year. The special design makes it easy to develop a detailed personalized framework of key dates and events so that you map out your strategy and ideas to promote your book or […]
April 10th, 2008 by admin
We’ve been traveling this week, visiting colleges around the west. So this post will be quick and short. Listening to so many talented and energetic tour guides makes me think of what I would have done if I was in my 20’s again.  It came to me that I would have made better plans and […]
