January 23rd, 2009 by Paul Krupin
President Obama knows the real secret of publicity and marketing success
Connecting in a caring way. You can write an email. You can write an article. You can write a news release. You can create a script for an interview. You can now send it out and try to get people to pay attention to you. You can post it on web sites and make it […]
October 30th, 2008 by Paul Krupin
Wisdom from some of the world's smartest people on politics
“Giving money and power to the government is like giving whiskey and car keys to a teenage boy†——The one and only PJ O’Rourke •••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••• “The word ‘politics’ is derived from the word ‘poly’ meaning ‘many,’ and the word ‘ticks’ meaning ‘blood sucking parasites.’†——George Stephanapoulus •••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••• “Smoke Cuban cigars. Don’t think of it as […]
October 10th, 2008 by Paul Krupin
quick analysis of the copywriting style and elements of the Rolling Stone article about John McCain
Sometimes you just have to look and marvel at how well some publishers do their job. This front page article in the October 16, 2008 edition of Rolling Stone Magazine demonstrates all sorts of lessons learned for anyone who yearns for publishing and publicity success. This article is worth reading not just because of the […]
