Marketing and Promotion Using News Releases When you write a news release your goal is to get publicity – media coverage about you and your book – either an article or an interview. To do that you have to write a news release that is persuasive and interesting and then make sure it gets to […]

Most people are fully satisfied with the publicity results only when the “reach, persuade and move-to-desired-action” process produces sufficient visible actions on the part of those people you wish to influence. However, it may take several weeks or even months for this to occur. There are five key measurement points you should use to determine […]

An author discovers an important fact about life. “When a book is born, modesty dies. And it better die, or you will sell few books.” Kenneth Shelby Armstrong, Th.D., Ed.D., Author . . . . . . . . . . . . . . . . . . . . . ROBIN . . […]

The easiest publicity to get is local publicity. Local media typically demand local news, locally relevant education and local entertainment information.  That’s what they publish.  To get these media to publish your information, you must give them what they need and are accustomed to publishing.   If it is a local news paper, then local means […]

What is personal development? In the world of PR that I work in, personal development is a crucial element. The media responds to people at their peak. Driven people seeking to achieve their best attracts interest. What people create and achieve when they are out there pushing themselves and striving for incredible heights is galvanizing. […]

Question came to me from another publicist, phrased as follows: Why are we important? I often get asked this question in the context of tracking and evaluating pr effectiveness and performance metrics. More times than not, there’s no easy way to identify the tangible effects of media publicity and public relations. Very simply, the results […]