Here’s a very useful social media monitoring tool that operates like Google News Alerts. It’s free. Just set up an account and create key word alerts. They also offer some very robust social media monitoring capability for people who need trend analysis. The alerts are very handy if you are seeking to follow the results […]

Question came in from a member of the Yahoo Self-Publishing Group In my experience sending out news releases using email and chasing editors and reporters by phone, Tuesday is the best day of the week to deliver a release and Wednesday, and Thursday are also really good days. A lot depends on what you are […]

Focusing on the media audience dramatically improves coverage success. Media don’t care about you. They care about their audience. They care about their bottom line. To get media to give you publicity, you must give media what they need and want. What is publicity? Media coverage. What type of media coverage? There are lots of […]

One of my newest clients is Ms. Erin Faulk, who just conducted a successful Kickstarter campaign. She raised more than $24,000 to fund an independent film adventure where she goes cross country, meets, interviews, and films 140 “characters” she only knew previously through Twitter. The PR campaign resulted in numerous articles and radio and TV […]

I cannot believe what is coming across the wire. So may people are still blasting out news releases that lack the essential information media need. What a waste. If you want your news release to be maximally effective, it has to answer the primary questions for the media: 1. How many people in my audience […]

Mini brag and congratulations to client Glen R. Sontag, author of Anything Other Than Naked, for being featured in a half page article on Wall Street Journal on Thursday July 14, 2011. Read the article here: http://snipurl.com/13e54f He made p. 2 in the Personal Journal section in the On Style column. The print version of […]

Right on Sisters! Perfect Trifecta! Congratulations to clients Sue Bain, Laurie Gawne, and Roxie Roxford – creators of www.Cheap-Chic-Weddings.com and the founders of The Annual Toilet Paper Wedding Dress Contest. The announcement for the 2010 winner got them a story in the LA Times last Friday, a Saturday morning spot on Good Morning America, and […]

Right on! Client Chet Karella makes PC World for his new Apple iPhone program. http://www.pcworld.com/businesscenter/article/197136/new_safe_driver_app_monitors_your_kids_driving.html

Most people are fully satisfied with the publicity results only when the “reach, persuade and move-to-desired-action” process produces sufficient visible actions on the part of those people you wish to influence. However, it may take several weeks or even months for this to occur. There are five key measurement points you should use to determine […]

Yesterday’s post about Susan Casey and her 1997 book Women Invent! being featured in a Fast Company magazine story triggered an email from the author, who sent me the following email describing more of the media experiences she had as a result of the news release sent out on February 24, 2009. Paul- Here’s a […]