One of my clients just shared his experience of being bumped by a big media for a TV interview. This does happen people some of the time. The question is ‘what do you do when it happens to you?’ You can strategize and come up with actions and ideas to best position yourself when it […]

Getting on Oprah’s book list is like buying $1 lottery ticket and winning a $100 million prize. Your chances of asking winning a lottery are probably better that a chance of being chosen to be a book club selection. I’ve had a few clients who got on Oprah and it was only after getting lots […]

I agree that marketing poetry can be an expensive and endeavor with low return on investment. That said, I see a lot of my poet clients embarking on personal branding campaigns that eventually produce significant fruit. In fact, as a publicist I see the same problem occurring with all sorts of self published as well […]

The easiest publicity to get is local publicity. Local media typically demand local news, locally relevant education and local entertainment information.  That’s what they publish.  To get these media to publish your information, you must give them what they need and are accustomed to publishing.   If it is a local news paper, then local means […]

What is personal development? In the world of PR that I work in, personal development is a crucial element. The media responds to people at their peak. Driven people seeking to achieve their best attracts interest. What people create and achieve when they are out there pushing themselves and striving for incredible heights is galvanizing. […]

Question came up on one of the publishing discussion groups that i participate in. >>I have two books that tie-in with the recent news concerning the raid >>on the polygamist ranch in Texas. … I need to know how to use recent >>events to market both these books as soon as possible. Here’s my perspective. […]