Direct Contact PR, Internet media faxgrowth




 
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Target your media carefully or fail to even hit the right people

So many media! What’s a person to do? Who is going to read your news release? How do you close the deal? Target your media carefully, based the following criteria: 1. What are you trying to achieve with the media? Most people can benefit from feature stories, interviews, and products reviews, in that order. Some […]

PR Success Story for a new Apple iPhone Application

PR Success Story for a new Apple iPhone Application

Right on! Client Chet Karella makes PC World for his new Apple iPhone program. http://www.pcworld.com/businesscenter/article/197136/new_safe_driver_app_monitors_your_kids_driving.html

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Publicity Planner for 2010

Publicity Planner for 2010

Publicity Planner for 2010 Each year I create an annual publicity plan to help people look ahead and map out their ideas for acquiring publicity throughout the year. This unique publicity planner provides a month-at-a-glance roadmap to holidays throughout the year and identifies the lead time for each holiday. The special design makes it easy […]

Differences between marketing, advertising and PR

Discussion of the differences between marketing, PR and advertising

Great discussion over at Yahoo Small PR Agency Pros I’ll throw in a little twist here to focus on what a person who works for a living has to do to communicate and accomplish these various and distinctive roles and objectives. Advertising: paying for the creation and placement of communications so that target audiences of […]

Article comment – Social media marketing sucks… if you do it wrong

Why social media marketing sucks and what to do about it

Why does social media marketing suck and what can you do about it? Interesting Article at the Kansas City Examiner titled Social Media Marketing Sucks… If You Do It Wrong by Dustin Riedisel My comments: Social media are a special type of communication technology and they too, like all other communication technologies (email fax, street […]

Media coverage begets media coverage: How to use publicity to get more publicity

Media coverage begets media coverage: How to use publicity to get more publicity

One of my clients Cy Tymony who writes the Sneaky uses of Everyday Objects book series told a story about his appearance on one NPR talk show lead to an invite to write an educational fun article in a teen science magazine which then led him to be invited to be on a Make TV […]

Why News Releases Fail- Free ebook and Powerpoint presentation

20 + fatal errors people make writing news releases and what to do about them

This is one of my most popular articles turned into a Powerpoint presentation and an ebook pdf file. Free Powerpoint Presentation here: Why News Releases Fail Powerpoint Presentation“ Free ebook pdf file here: Why News Releases Fail ebook pdf file

Event Publicity – Targeted PR Tactics that Work

Event Publicity – Targeted PR Tactics that Work

Getting publicity for a local event is a pretty straight forward project. It’s just that the devil is in the details. A custom targeted publicity campaign to your local media can get you coverage in the newspapers, and on radio and TV before, during and after your event if you recognize the opportunities and provide […]

New Search Engine Marketing & PR Tool

New Search Engine Target Marketing & PR Tool - Test of a new search engine marketing and PR research tool

Everyone knows that online marketing is a powerful tool. One of the biggest challenges is to use the amazing power of seartch engines to your advantage. Your goal when you search is to identify and target the right people, companies, organizations, media, blogs, and social networks and communicate with them. If you find them, then […]