I’m always learning about how to be a better presenter. This video, which I found on Drew’s Marketing Minute blog, done by Bnet is an excellent tutorial and analysis of one of the world’s best presenters – Steve Jobs of Apple. Much of what is said here applies to news release copywriting as well, although […]

Giving good presentations is crucial if you are going to be memorable to people and news worthy to media. You can’t put on a book signing or a workshop and then put people to sleep if you are to be successful and sell products or expand your professional or personal brand. There are lots of […]