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What is the best day of the week to send out a news release?

Question came in from a member of the Yahoo Self-Publishing Group In my experience sending out news releases using email and chasing editors and reporters by phone, Tuesday is the best day of the week to deliver a release and Wednesday, and Thursday are also really good days. A lot depends on what you are […]

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Publicity Planner for 2011

Publicity Planner for 2011

Every year I create a forward-looking publicity calendar to help identify opportunities for people which is available in a free pdf file download. It contains a lot of unusual holidays so that you can really get creative and think up ways to tie-in to calendar events well in advance of the day they occur. Here’s […]

The Goal of a News Release

The Goal of a News Release

The goal of the news release it to get publicity and not to sell product. My experience is that media view endorsements as marketing facts. I don’t believe that media care much about what other people think until they have determined that they are interested in the story first. Only then do the bio and […]

How Important is a News Release?

What a news release does and why they are so important

How Important is a News Release? A news release is the key deliverable for those seeking publicity (much like a résumé is for job seekers, or a contract is for contract seekers). If a news release works you can get an article in a newspaper, an interview on radio or TV and information about you […]

What is a News Release? Really!

What is a News Release? Really!

So much confusion over this simple question. Here’s my definition of a news release: A written proposal: – containing a request for media coverage – and/or an offer to provide media the content needed to achieve that end. A news release is either sent directly to media decision makers directly (e.g., by fax, email, street […]

What is a News Release?

Definition of what a news release is and isn't

Clients come to me confused as to what a news release is day after day. It’s the starting point for everything that you do if you are trying to get publicity. A news release or a press release is a proposal or a pitch: an offer to provide a publication or a show story content. […]