I cannot believe what is coming across the wire. So may people are still blasting out news releases that lack the essential information media need. What a waste. If you want your news release to be maximally effective, it has to answer the primary questions for the media: 1. How many people in my audience […]

Have to tell you that I have yet to see media (prime media or even bloggers we pitch to) cover web seminars to any great extent. But to answer the question properly I had to ascertain existing media coverage for those keywords. So I did the following search at Google News for “web seminars”. http://news.google.com/news/search?aq=f&pz=1&cf=all&ned=us&hl=en&q=web+seminars […]

You are a natural problem solver filled with good advice. This is the core approach you need to take when branding and promoting. You simply need to decide to help the people you can help the most, with each and every bit of outreach that you do. Select the biggest upcoming problem that’s on the […]

The length of a news release doesn’t matter at all anymore. This is email. We create and transmit articles ready to go and they are used for both print (even as is), interviews (the Q & A’s are right there), and as a pitch if media decide they want more, less or even something else. […]

I’ve just uploaded a new updated ebook version of my book Trash Proof News Releases to my web site. It’s a free pdf file download that captures many years worth of lessons learned doing publicity for creative people. It’s also got numerous examples of successful news releases and interviews with over a hundred media people […]

One of the members of the POD Publishing discussion group asked the following question: When do you recommend going out with the press release (i.e. on the release date, a month before, etc.). ——- Timing news releases depends what you are trying to accomplish and where you are at in your publishing or product release […]

Marketing and Promotion Using News Releases When you write a news release your goal is to get publicity – media coverage about you and your book – either an article or an interview. To do that you have to write a news release that is persuasive and interesting and then make sure it gets to […]

Google’s First Press Release I was reading blogs this morning, skimming across media websites after enjoying the morning off. Look what I found by way of PRNewser at Media Bistro! It’s Google’s first press release! Dated June 7, 1999. http://www.google.com/press/pressrel/pressrelease1.html

On November 19th, 2009 I had a wonderful time being interviewed for Authors Access with Victor R. Volkman and Irene Watson about whether Press Releases are still revelant to marketing and promoting books. We covered a wide-range of talking points, including: * So What Exactly Is A News Release? * Why Is This So Hard […]

Interesting post over at PR Squared titled The Dual Future of the News Release I don’t believe that social media news releases are all that earthshaking or special or that it will replace every other MarCom method out there. I view SM news releases as another tool in the arsenal that represents yet another choice […]