December 7th, 2010 by Paul Krupin
Quick advice for experts and professionals on how to maximize publicity and media coverage
You are a natural problem solver filled with good advice. This is the core approach you need to take when branding and promoting. You simply need to decide to help the people you can help the most, with each and every bit of outreach that you do. Select the biggest upcoming problem that’s on the […]
December 28th, 2009 by Paul Krupin
Getting publicity for a book about solving education system problems
New author posted a question on Askpedia and asked: “I have just completed a book listing solutions to the problems of habitual truancy and drop outs in our schools. I need to get the attention of people who care. I need some support or guidance.” My response: A problem solving tips article in the right […]
September 3rd, 2008 by Paul Krupin
design a professional branding PR message by helping the people you can help
What’s the best type of publicity? It’s publicity that makes people want more of what you do best. It’s publicity that makes people taste and want what only you can do. It’s publicity that is broadcast to groups of people by someone with a publishing vehicle or system that allows your message to be heard […]
April 15th, 2008 by Paul Krupin
Jeff Slutsky, author of Street Smart Marketing, describes how to improve sales success by asking questions
Jeff Slutsky, author of Street Smart Marketing, is not only educational, but he is hilarious. His stand up and go for it tactics are based on years of experience in retail. What a hoot! He’s a great salesman and a great teacher. In this wonderful short video, he explains and drives home one of the […]