March 26th, 2010 by Paul Krupin
One of the members of the POD Publishing discussion group asked the following question: When do you recommend going out with the press release (i.e. on the release date, a month before, etc.). ——- Timing news releases depends what you are trying to accomplish and where you are at in your publishing or product release […]
May 23rd, 2008 by Paul Krupin
Book publicity, event publicity, and product publicity success stories this week
I love it when clients are happy, especially when we produce publicity sucess for them. This week was incredibly busy, sending out news releases, responding to media requests for review copies, product samples and interviews. Andy Andrews, author of the NY Times Best Seller The Traveler’s Gift, was in Salt Lake City doing an event […]