December 17th, 2013 by Paul Krupin
Publicity Planner for 2014 - a forward-looking publicity calendar to help identify opportunities for media coverage and publicity
Every year I create a forward-looking publicity calendar to help identify opportunities for people which is available in a free pdf file download. It contains a lot of unusual holidays so that you can get creative, think ahead, and identify ways to tie-in to calendar events well in advance of the day they occur. Here’s […]
December 15th, 2013 by Paul Krupin
Quick answer to the question "How do you get your name out there?"
Go where your people are. Learn what you need to do to turn them on. Help the people you can help the most. Undersell and over-deliver. Do what you do best and do your best at all times. Create a menu of options with prices and charge reasonably for lots of small deliverables in units […]
December 7th, 2013 by Paul Krupin
Slide show shares some of my best professional branding techniques and strategies for creating article and interview proposals and pitches that get the best publicity. Includes the 3 I Technique and the 20 best topics.
Hope everyone is having a safe warm weekend. I’ve just posted a new slide show presentation. http://www.slideshare.net/PaulKrupin1/magic-in-a-message-120613-pdf Magic in a message – Creating the Irresistible Pitch from Paul Krupin So many people struggle to figure out the right words to use to turn people on. I believe you can learn what to say that turns […]
April 2nd, 2011 by Paul Krupin
Analysis of the utilization of social media on the creation of a NY Times best seller
I read Guy Kawasaki’s very interesting article titled on Mashable “Launch Any Product Using Social Media” Guy’s post describes the social media actions he took to launch a new book titled Enchantment Here’s the post I placed on Mashable comment in response (Guy’s personal comment is also included at the end): Guy, It would be […]
December 27th, 2010 by Paul Krupin
Book publicity and selling more books
Question Posted on Independent Authors at Yahoo Groups. >> Do book reviews sell book? Yes, and the review sites can prove it, because they get paid a percentage of the “buy-through” from Amazon. They don’t sell that many, and more nonfiction than fiction, but they do sell. And why not try to get our books […]
July 25th, 2010 by Paul Krupin
What a news release does and why they are so important
How Important is a News Release? A news release is the key deliverable for those seeking publicity (much like a résumé is for job seekers, or a contract is for contract seekers). If a news release works you can get an article in a newspaper, an interview on radio or TV and information about you […]
March 26th, 2010 by Paul Krupin
One of the members of the POD Publishing discussion group asked the following question: When do you recommend going out with the press release (i.e. on the release date, a month before, etc.). ——- Timing news releases depends what you are trying to accomplish and where you are at in your publishing or product release […]
March 17th, 2010 by Paul Krupin
What Really Happens When You Send Out a News Release? Marketing and Promotion Using News Releases
Marketing and Promotion Using News Releases When you write a news release your goal is to get publicity – media coverage about you and your book – either an article or an interview. To do that you have to write a news release that is persuasive and interesting and then make sure it gets to […]
January 24th, 2010 by Paul Krupin
Evaluating whether to hire a publicist for marketing and promotion
Since I’m a publicist and do a lot of work with authors and publishing companies, I’ll give you my spin on this. Is it worth it to hire a publicist? My response: It depends. I don’t really ascribe to the amount of money invested in the book as a decision factor myself. Lots of my […]
December 27th, 2009 by Paul Krupin
Publicity Planner for 2010
Publicity Planner for 2010 Each year I create an annual publicity plan to help people look ahead and map out their ideas for acquiring publicity throughout the year. This unique publicity planner provides a month-at-a-glance roadmap to holidays throughout the year and identifies the lead time for each holiday. The special design makes it easy […]