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Free Book Publicity Podcast – Are News Releases Effective for Marketing Your Book?

Are News Releases Effective for Marketing Your Book? You betcha!

On November 19th, 2009 I had a wonderful time being interviewed for Authors Access with Victor R. Volkman and Irene Watson about whether Press Releases are still revelant to marketing and promoting books. We covered a wide-range of talking points, including: * So What Exactly Is A News Release? * Why Is This So Hard […]

Getting Publicity for Children’s Books

Tactics and strategies for publicizing and promoting children's books

Using other people’s opt-in email lists to try to sell a children’s book won’t make you any friends. Marketing and publicizing this way has not proven to be very effective. On the other hand, you can create a children’s book news release and send it to the right media. I can tell you from experience […]

Ten Essential Facts Needed in Your News Release to Get Publicity for a Book Award

Ten Essential Facts Needed in Your News Release to Get Publicity for a Book Award

Congratulations – You’ve Won a Book Award. If you are going to create a news release and seek publicity for your award, then here my suggestions on the essential facts you need to include in your copy: 1. headline – Author wins prize/award 2. one sentence killer – knock their socks off description of what […]

What is a News Release? Really!

What is a News Release? Really!

So much confusion over this simple question. Here’s my definition of a news release: A written proposal: – containing a request for media coverage – and/or an offer to provide media the content needed to achieve that end. A news release is either sent directly to media decision makers directly (e.g., by fax, email, street […]

Washington Post drops stand alone book review section

Washington Post drops stand alone book review section

The Washington Post is dropping their stand alone book section and will be moving book reviews into other sections of the paper… See the whole story http://www.washingtonpost.com/wp-dyn/content/article/2009/01/28/AR2009012802208.html End of an era.

Media coverage begets media coverage: How to use publicity to get more publicity

Media coverage begets media coverage: How to use publicity to get more publicity

One of my clients Cy Tymony who writes the Sneaky uses of Everyday Objects book series told a story about his appearance on one NPR talk show lead to an invite to write an educational fun article in a teen science magazine which then led him to be invited to be on a Make TV […]

My Favorite Tweets

Trying to figure out how to use Twitter for marketing

I’m studying more and more about social marketing. I still can’t figure out how to use Twitter for marketing. Oh well. If you figure out how to use Twitter for marketing, please help me learn what I need to know. Tips welcome. Twitter isn’t a total loss. I was able to start a list of […]

Knowing When You’ve Created Your Purple Cow

Knowing When You've Created Your Purple Cow

A question was presented to me today: >> If CNN does decide to interview me, or if I’m scheduled for an interview on >> any of the other cable news networks I’ve approached, I’m going to want the whole world to watch and learn about my concept. >> I need to hire someone who knows […]

Why News Releases Fail- Free ebook and Powerpoint presentation

20 + fatal errors people make writing news releases and what to do about them

This is one of my most popular articles turned into a Powerpoint presentation and an ebook pdf file. Free Powerpoint Presentation here: Why News Releases Fail Powerpoint Presentation“ Free ebook pdf file here: Why News Releases Fail ebook pdf file

Event Publicity – Targeted PR Tactics that Work

Event Publicity – Targeted PR Tactics that Work

Getting publicity for a local event is a pretty straight forward project. It’s just that the devil is in the details. A custom targeted publicity campaign to your local media can get you coverage in the newspapers, and on radio and TV before, during and after your event if you recognize the opportunities and provide […]