What is the value of publicists, publicity and public relations
May 8th, 2008 by Paul Krupin
What is the value of publicists, publicity and public relations
Question came to me from another publicist, phrased as follows: Why are we important? I often get asked this question in the context of tracking and evaluating pr effectiveness and performance metrics. More times than not, there’s no easy way to identify the tangible effects of media publicity and public relations. Very simply, the results […]
Posted in excellence, governmental action, influence, metrics, persuasion, public opinion, public outcry, voting behavior