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Publicity Planner for 2012

Publicity Planner for 2012 - free pdf file download

Publicity Planner for 2012 Every year I create a forward-looking publicity calendar to help identify opportunities for people which is available in a free pdf file download. It contains a lot of unusual holidays so that you can get creative, think ahead, and identify ways to tie-in to calendar events well in advance of the […]

Getting more publicity: The three key questions a news release answer

Getting more publicity: The three key questions a news release must answer

I cannot believe what is coming across the wire. So may people are still blasting out news releases that lack the essential information media need. What a waste. If you want your news release to be maximally effective, it has to answer the primary questions for the media: 1. How many people in my audience […]

A Simple Publicity Plan

Steps to implementing a simple publicity plan

The steps to creating a simple publicity plan are this: · Know your goals and objectives · Arrange your critical facts and data · Study existing news coverage to learn media preferences and style · Write your news releases to fit in and fulfill media needs · Transmit your news releases to your target key […]