Publicity Planner for 2012 Every year I create a forward-looking publicity calendar to help identify opportunities for people which is available in a free pdf file download. It contains a lot of unusual holidays so that you can get creative, think ahead, and identify ways to tie-in to calendar events well in advance of the […]

I cannot believe what is coming across the wire. So may people are still blasting out news releases that lack the essential information media need. What a waste. If you want your news release to be maximally effective, it has to answer the primary questions for the media: 1. How many people in my audience […]

The steps to creating a simple publicity plan are this: · Know your goals and objectives · Arrange your critical facts and data · Study existing news coverage to learn media preferences and style · Write your news releases to fit in and fulfill media needs · Transmit your news releases to your target key […]