Media are in business. They are publishers. They make their living primarily from two sources of income. Subscriptions and advertising. They get people to subscribe by creating quality content that people enjoy. They get advertising revenue because of the number of people who are paying attention. That’s what they do. Print publishes information. Electronic media […]

Every year I create a forward-looking publicity calendar to help identify opportunities for people which is available in a free pdf file download. It contains a lot of unusual holidays so that you can really get creative and think up ways to tie-in to calendar events well in advance of the day they occur. Here’s […]

Pay attention to lead time and start working on publicity well in advance of holidays and calendar events: It’s August 23, 2010 Labor Day is two weeks away Salami Day is Sept 7 this year Rosh hashanah is Sept 9 Patriot Day (9/11 day) is two and a half weeks away Grandparents Day is Sept […]

Publicity Planner for 2010 Each year I create an annual publicity plan to help people look ahead and map out their ideas for acquiring publicity throughout the year. This unique publicity planner provides a month-at-a-glance roadmap to holidays throughout the year and identifies the lead time for each holiday. The special design makes it easy […]

On November 19th, 2009 I had a wonderful time being interviewed for Authors Access with Victor R. Volkman and Irene Watson about whether Press Releases are still revelant to marketing and promoting books. We covered a wide-range of talking points, including: * So What Exactly Is A News Release? * Why Is This So Hard […]

If you want to get more publicity, then you need to look ahead and identify the opportunities that will be coming your way. So get out your calendar and think about what sort of article you’d like to see come out in the months ahead. Identify the holiday or date or season that allows you […]

One of my clients just shared his experience of being bumped by a big media for a TV interview. This does happen people some of the time. The question is ‘what do you do when it happens to you?’ You can strategize and come up with actions and ideas to best position yourself when it […]

Each year I create an annual publicity plan to help people look ahead and map out their ideas for acquiring publicity throughout the year. The special design makes it easy to develop a detailed personalized framework of key dates and events so that you map out your strategy and ideas to promote your book or […]

I agree that marketing poetry can be an expensive and endeavor with low return on investment. That said, I see a lot of my poet clients embarking on personal branding campaigns that eventually produce significant fruit. In fact, as a publicist I see the same problem occurring with all sorts of self published as well […]

People are talking about how Vincent Bugliiosi has sold lots and lots of books by word of mouth, blogs, and without reviews and commentary by major media. One comment on one of the discussion lists I follow stated: “So I would advise writers who can’t afford a real PR firm to find a niche magazine […]