July 9th, 2011 by Paul Krupin
Getting more publicity means giving the media what they need to make money
Media are in business. They are publishers. They make their living primarily from two sources of income. Subscriptions and advertising. They get people to subscribe by creating quality content that people enjoy. They get advertising revenue because of the number of people who are paying attention. That’s what they do. Print publishes information. Electronic media […]
December 20th, 2010 by Paul Krupin
Publicity Planner for 2011
Every year I create a forward-looking publicity calendar to help identify opportunities for people which is available in a free pdf file download. It contains a lot of unusual holidays so that you can really get creative and think up ways to tie-in to calendar events well in advance of the day they occur. Here’s […]
August 23rd, 2010 by Paul Krupin
Publicity Planning - Look ahead and pay attention to lead times
Pay attention to lead time and start working on publicity well in advance of holidays and calendar events: It’s August 23, 2010 Labor Day is two weeks away Salami Day is Sept 7 this year Rosh hashanah is Sept 9 Patriot Day (9/11 day) is two and a half weeks away Grandparents Day is Sept […]
December 27th, 2009 by Paul Krupin
Publicity Planner for 2010
Publicity Planner for 2010 Each year I create an annual publicity plan to help people look ahead and map out their ideas for acquiring publicity throughout the year. This unique publicity planner provides a month-at-a-glance roadmap to holidays throughout the year and identifies the lead time for each holiday. The special design makes it easy […]
November 21st, 2009 by Paul Krupin
Are News Releases Effective for Marketing Your Book? You betcha!
On November 19th, 2009 I had a wonderful time being interviewed for Authors Access with Victor R. Volkman and Irene Watson about whether Press Releases are still revelant to marketing and promoting books. We covered a wide-range of talking points, including: * So What Exactly Is A News Release? * Why Is This So Hard […]
August 19th, 2009 by Paul Krupin
Publicity Planning for Fall of 2009
If you want to get more publicity, then you need to look ahead and identify the opportunities that will be coming your way. So get out your calendar and think about what sort of article you’d like to see come out in the months ahead. Identify the holiday or date or season that allows you […]
June 21st, 2009 by Paul Krupin
Tactics for responding to media when interview is postponed by other news
One of my clients just shared his experience of being bumped by a big media for a TV interview. This does happen people some of the time. The question is ‘what do you do when it happens to you?’ You can strategize and come up with actions and ideas to best position yourself when it […]
December 9th, 2008 by Paul Krupin
This unique publicity planner provides a month-at-a-glance roadmap to holidays throughout the year and identifies the lead time for each holiday.
Each year I create an annual publicity plan to help people look ahead and map out their ideas for acquiring publicity throughout the year. The special design makes it easy to develop a detailed personalized framework of key dates and events so that you map out your strategy and ideas to promote your book or […]
October 29th, 2008 by Paul Krupin
Conducting a targeted online marketing and promotion campaign
I agree that marketing poetry can be an expensive and endeavor with low return on investment. That said, I see a lot of my poet clients embarking on personal branding campaigns that eventually produce significant fruit. In fact, as a publicist I see the same problem occurring with all sorts of self published as well […]
July 9th, 2008 by Paul Krupin
A response to idea that PR isn't necessary any more
People are talking about how Vincent Bugliiosi has sold lots and lots of books by word of mouth, blogs, and without reviews and commentary by major media. One comment on one of the discussion lists I follow stated: “So I would advise writers who can’t afford a real PR firm to find a niche magazine […]