July 9th, 2011 by Paul Krupin
Getting more publicity means giving the media what they need to make money
Media are in business. They are publishers. They make their living primarily from two sources of income. Subscriptions and advertising. They get people to subscribe by creating quality content that people enjoy. They get advertising revenue because of the number of people who are paying attention. That’s what they do. Print publishes information. Electronic media […]
June 10th, 2011 by Paul Krupin
Identify and develop the best core content when writing a news release to maximize media response and interest
What’s the very best galvanizing media publicity you can get that will produce the maximum ROI? I believe that it’s a three to five minute piece that galvanizes people with you doing what you absolutely do the best. Imagine being in front of 20 to 30 of the very best people you think would be […]
December 12th, 2010 by Paul Krupin
Getting Publicity for Web Seminars Is Very Difficult
Have to tell you that I have yet to see media (prime media or even bloggers we pitch to) cover web seminars to any great extent. But to answer the question properly I had to ascertain existing media coverage for those keywords. So I did the following search at Google News for “web seminarsâ€. http://news.google.com/news/search?aq=f&pz=1&cf=all&ned=us&hl=en&q=web+seminars […]
July 9th, 2010 by Paul Krupin
Lessons learned from a landslide PR success for a self published author
I can’t take 100 percent credit for delivering this landslide of publicity, because all I did was provide guidance, counsel and help along the way. What I did was just one of the many things the author did that helped set the situation up so that it could happen. It took several months of consistent, […]
June 22nd, 2010 by Paul Krupin
Advice on how to get more talk show interviews and how to get the maximum ROI from the interviews you do
Start with the end in mind. The real key to evaluating your media performance is your sales. Radio is an instantaneous communications medium. To evaluate your performance you might want to see if you can figure out whether you can trace book sales to the time and place of your interview. Many a small radio […]
November 21st, 2009 by Paul Krupin
Are News Releases Effective for Marketing Your Book? You betcha!
On November 19th, 2009 I had a wonderful time being interviewed for Authors Access with Victor R. Volkman and Irene Watson about whether Press Releases are still revelant to marketing and promoting books. We covered a wide-range of talking points, including: * So What Exactly Is A News Release? * Why Is This So Hard […]
November 22nd, 2008 by Paul Krupin
Tips on how to help guide an author of a self published memoir
Here is my November 21, 2008 response to a post to the online discussion group Small-Pub Civil at Yahoo groups: >>Hello, everyone! One of my authors has written a 250+ page book about his open-heart surgery. The bulk of it is autobiographical, including childhood memories, interviews with everyone from the surgeon down to the cleaning […]
