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Response to Publicity Doesn’t Work

Response to Publicity Doesn’t Work

Forbes just posted an opinion article “Book Promotion for Self-Publishers http://www.forbes.com/sites/suwcharmananderson/2012/06/19/book-promotion-for-self-publishers-a-waste-of-time/ Quite a number of authors express great frustration and anguish over the fact that the publicity (book reviews, interviews, feature stories, etc). they received didn’t result in lots of book sales. In fact several of them conclude that publicity doesn’t work. OMG, failure certainly […]

The Multiple Publicist Question

The Multiple Publicist Question

How do you manage several publicists at one time? Some clients are pretty well funded. Others simply seek to get the job done and the publicist they hire, doesn’t do everything they want or need done. How do clients handle this? I have never really before had a conflict while working with a client who […]