Every year I create a forward-looking publicity calendar to help identify opportunities for people which is available in a free pdf file download. It contains a lot of unusual holidays so that you can get creative, think ahead, and identify ways to tie-in to calendar events well in advance of the day they occur. Here’s […]

Hope everyone is having a safe warm weekend. I’ve just posted a new slide show presentation. http://www.slideshare.net/PaulKrupin1/magic-in-a-message-120613-pdf Magic in a message – Creating the Irresistible Pitch from Paul Krupin So many people struggle to figure out the right words to use to turn people on. I believe you can learn what to say that turns […]

A question came up in the Small-PR Firm group at Yahoo, about whether and how to best leverage the fact that you got a new client. Some comments said it’s OK to do so, while others indicated they had concerns about doing so. Here’s my opinion on the ethics of doing so and the proper […]

So many media! What’s a person to do? Who is going to read your news release? How do you close the deal? Target your media carefully, based the following criteria: 1. What are you trying to achieve with the media? Most people can benefit from feature stories, interviews, and products reviews, in that order. Some […]

When you write a news release your goal is to get publicity – media coverage about you and your book – either an article or an interview. To do that you have to write a news release that is persuasive and interesting and then make sure it gets to media decision makers. The technology you […]

How do you get the best publicity & media coverage? You go one on one with a single media person. Identify your media target. Buy the latest journal. Get online, Tear apart the latest edition. Learn and understand what they publish (or produce). Identify where you want to be. Identify the media person you need […]

Focusing on the media audience dramatically improves coverage success. Media don’t care about you. They care about their audience. They care about their bottom line. To get media to give you publicity, you must give media what they need and want. What is publicity? Media coverage. What type of media coverage? There are lots of […]

Times are tough and in the spirit of the season, I’m going to offer a special new “whatever you can afford” publicity outreach option. You name your budget and I’ll advise you, work with you, and still do the maximum custom targeted outreach I can possibly do. If you create a draft news release using […]

Perhaps the very worst part of my job is trying oh so hard to teach people who are remarkable marketers that a news release is not a chance to sell. It’s single purpose is to persuade a media person to give you news coverage. They get very angry and feel abused and insulted when we […]

How do you manage several publicists at one time? Some clients are pretty well funded. Others simply seek to get the job done and the publicist they hire, doesn’t do everything they want or need done. How do clients handle this? I have never really before had a conflict while working with a client who […]