March 17th, 2010 by Paul Krupin
What Really Happens When You Send Out a News Release? Marketing and Promotion Using News Releases
Marketing and Promotion Using News Releases When you write a news release your goal is to get publicity – media coverage about you and your book – either an article or an interview. To do that you have to write a news release that is persuasive and interesting and then make sure it gets to […]
October 22nd, 2009 by Paul Krupin
Tactics for successfully marketing and publicizing with mommy bloggers
Bloggers are quite important to all of us who do work in the world of publicity. Mommy bloggers are really crucial! Who are the best ones with regard to marketing and publicizing a book or a product? Well, it depends. There are now several thousand of them and their ranks are growing every day. Perhaps […]
December 31st, 2008 by Paul Krupin
Tactics and strategies for getting the best publicity that creates interest and sales
It’s perhaps the most common question I hear after a client walks in the front door. I wrote a book, now what do i do? I reviewed many years of doing PR and marketing for thousands of clients and from experience, it appears that it all comes down to … HELPING THE PEOPLE YOU CAN […]