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What Really Happens When You Send Out a News Release?

March 17th, 2010 by Paul Krupin
What Really Happens When You Send Out a News Release? Marketing and Promotion Using News Releases

Marketing and Promotion Using News Releases When you write a news release your goal is to get publicity – media coverage about you and your book – either an article or an interview. To do that you have to write a news release that is persuasive and interesting and then make sure it gets to […]

Posted in action planning, author tips, book marketing, book publicity, book reviews, branding, custom targeted media lists, making decisions, media campaign, media coverage, metrics, news releases, pitching, press releases, productivity, promotion, publicity campaign, publicity planning, publicity success, return on investment, ROI, targeted pr, targeting media, tracking

Achieving Publicity Success: Mommy Bloggers Are Very Important!

October 22nd, 2009 by Paul Krupin
Tactics for successfully marketing and publicizing with mommy bloggers

Bloggers are quite important to all of us who do work in the world of publicity. Mommy bloggers are really crucial! Who are the best ones with regard to marketing and publicizing a book or a product? Well, it depends. There are now several thousand of them and their ranks are growing every day. Perhaps […]

Posted in bloggers, blogging, blogs, book reviewers, book reviews, book sales, custom targeted media lists, mommy bloggers, news release distribution, news releases, press releases, publicity success, search engines, smart marketing

Publicizing and Promoting By Helping People the People You Can Help the Most

December 31st, 2008 by Paul Krupin
Tactics and strategies for getting the best publicity that creates interest and sales

It’s perhaps the most common question I hear after a client walks in the front door. I wrote a book, now what do i do? I reviewed many years of doing PR and marketing for thousands of clients and from experience, it appears that it all comes down to … HELPING THE PEOPLE YOU CAN […]

Posted in author tips, book marketing, book publicity, book publishing, branding, commitment, communication, copywriting, excellence, helping people, influence, innovation, insights, media coverage, paying attention, Personal Success, persuasion, pitching, pr success story, product design, promotion, publicity planning, smart marketing, storytelling, strategy, success