Unique is not good enough. What an author needs to achieve success might include one or more of the following: Galvanizing Uncommonly and relentlessly helpful Magical Transcends Irresistible Remarkable Revolutionary Game-Changing Life-saving Enlightening Superbly crafted Captivating Pure Gold Brilliant True Stand Out Exceeds All Expectations Red Hot Imagination Mesmerizing Spellbinding Rich treat Catapults You Beyond […]

One of my clients expressed her frustration in getting her local paper to give her coverage for a children’s book. Her local paper was The New Orleans Time’s Picayune. I offer up some of the techniques I use to help identify how to increase your chances of being successful with them and other newspapers and […]

How do you get reviewers to look at your book? Getting reviews is to me just one form of publicity, and it’s not even the best form of publicity for generating sales. I’ll try to explain how I perceive the process and seek to explain what I believe we are up against. Book reviewers are […]

An author came to me with a half written book and said what do you think? I asked him what qualifications and experience he had to write this book? Why should people believe him? He said, “I self published 3 books and read 25 marketing books and attended half a dozen seminars”. I asked do […]

I’m bringing this up because I think it’s important and it’s dead center on what we are all doing here. I believe that this is something we should pay close attention to. Here’s a link to an article that shows the incredible sales of Apple iPads which was posted to the Yahoo Publish-L list by […]

If you’ve written a book and are embarking on doing some marketing, then it’s absolutely crucial that you create a custom tailored marketing plan. Learn from the best. Here is a glimpse of what one particularly noteworthy book marketing plan looks like at one of the top book publishing firms in the country, courtesy of […]

Congratulations – You’ve Won a Book Award. If you are going to create a news release and seek publicity for your award, then here my suggestions on the essential facts you need to include in your copy: 1. headline – Author wins prize/award 2. one sentence killer – knock their socks off description of what […]

Here’s an excellent report from author Lynn Viehl’s experience and income with a mass market publisher for the book Twilight Fall which broke through to the NY Times best seller list. She calls herself in the “Top 20”. It was originally posted April 17 at the Genreality blog which receives contributions from a number of […]

I just had to share this one hot off the press. About a month ago I wrote a news release for client Susan Casey, author of the book Women Invent! The book was first published in 1997. I decided to create a feature story and I worked with the author to develop quality detailed content […]

David Carnoy at CNET wrote a simply wonderful article describing the ins and out of self-publishing. This well researched and experienced based article summarizes the state of the arti and should be mandatory reading for anyone and everyone contemplating the publishing of a book. Self Publishing a Book: 25 Things You Need to Know.