In late January I conducted a news release campaign for Maggie Lamond Simone, author of the hilarious book about adulthood titled From Beer to Maternity. Would you believe that the campaign netted her over 50 media requests for review copies, interviews and column requests? Among the accomplishments: An invitation to blog regularly (whenever she wants […]

Why does social media marketing suck and what can you do about it? Interesting Article at the Kansas City Examiner titled Social Media Marketing Sucks… If You Do It Wrong by Dustin Riedisel My comments: Social media are a special type of communication technology and they too, like all other communication technologies (email fax, street […]

Interesting post over at PR Squared titled The Dual Future of the News Release I don’t believe that social media news releases are all that earthshaking or special or that it will replace every other MarCom method out there. I view SM news releases as another tool in the arsenal that represents yet another choice […]

Here’s an excellent report from author Lynn Viehl’s experience and income with a mass market publisher for the book Twilight Fall which broke through to the NY Times best seller list. She calls herself in the “Top 20”. It was originally posted April 17 at the Genreality blog which receives contributions from a number of […]

Jim Rohn is a very bright, very funny, insprational and entertaining person and his ideas and recommendations will make you more valuable and hence you will be able to charge more. This wonderful three video series from Nightingale Conant explains what you have to do to yourself rather than what you have to do at […]