December 27th, 2010 by Paul Krupin
Book publicity and selling more books
Question Posted on Independent Authors at Yahoo Groups. >> Do book reviews sell book? Yes, and the review sites can prove it, because they get paid a percentage of the “buy-through” from Amazon. They don’t sell that many, and more nonfiction than fiction, but they do sell. And why not try to get our books […]
January 24th, 2010 by Paul Krupin
Evaluating whether to hire a publicist for marketing and promotion
Since I’m a publicist and do a lot of work with authors and publishing companies, I’ll give you my spin on this. Is it worth it to hire a publicist? My response: It depends. I don’t really ascribe to the amount of money invested in the book as a decision factor myself. Lots of my […]
August 20th, 2009 by Paul Krupin
Response to the Social Media Bandwagon Phenomenon
One person on the publishing and promoting list at Yahoo posted the following message: > “For any of those that are still questioning the importance and/or value of Social Media, check out the stats in this video…” > http://www.youtube.com/watch?v=sIFYPQjYhv8 Another person responded: > “Those who pooh-pooh it are going to be the ones running to […]
May 1st, 2009 by Paul Krupin
More Discussion and Analysis of That Pesky Twitter ROI Question
My post yesterday triggered a lot of discussion including worried cries from lots of Twitter afficianodos. Sorry, I didn’t want to dampen your enthusiasm or blind devotion. It’s that pesky ROI question that I’m wanting to focus on specifically and strategically. If you are getting ROI and it’s worth your while, then keep doing it. […]