August 24th, 2010 by Paul Krupin
Report and interviews analyzing media use of eBooks for publicity and promotion
I’ll Give You My Paper Book When You Pry It From My Cold, Dead Hands! I did an email survey to 1767 book reviewers on August 9 and just tallied up the results. It does have some critical business intelligence that publishers can use to understand how far we can go with eBooks at the […]
October 22nd, 2009 by Paul Krupin
Tactics for successfully marketing and publicizing with mommy bloggers
Bloggers are quite important to all of us who do work in the world of publicity. Mommy bloggers are really crucial! Who are the best ones with regard to marketing and publicizing a book or a product? Well, it depends. There are now several thousand of them and their ranks are growing every day. Perhaps […]
December 19th, 2008 by Paul Krupin
Results of a media survey regarding self publishing and self published books
Every year for the past several years I’ve done a survey questionnaire of media and asked them to provide me with responses to several crucial questions. This year one of the questions I asked was “How do you feel about self published books?” The questionnaire was transmitted in early November and nearly all the responses […]
