Question Posted on Independent Authors at Yahoo Groups. >> Do book reviews sell book? Yes, and the review sites can prove it, because they get paid a percentage of the “buy-through” from Amazon. They don’t sell that many, and more nonfiction than fiction, but they do sell. And why not try to get our books […]

Start with the end in mind. The real key to evaluating your media performance is your sales. Radio is an instantaneous communications medium. To evaluate your performance you might want to see if you can figure out whether you can trace book sales to the time and place of your interview. Many a small radio […]

Great discussion over at Yahoo Small PR Agency Pros I’ll throw in a little twist here to focus on what a person who works for a living has to do to communicate and accomplish these various and distinctive roles and objectives. Advertising: paying for the creation and placement of communications so that target audiences of […]

Most people are fully satisfied with the publicity results only when the “reach, persuade and move-to-desired-action” process produces sufficient visible actions on the part of those people you wish to influence. However, it may take several weeks or even months for this to occur. There are five key measurement points you should use to determine […]

It’s perhaps the most common question I hear after a client walks in the front door. I wrote a book, now what do i do? I reviewed many years of doing PR and marketing for thousands of clients and from experience, it appears that it all comes down to … HELPING THE PEOPLE YOU CAN […]

Last week someone on the Self-Publishing discussion list at Yahoo Groups asked “what goes into a news release”. It took me a while to wrap my mind around an approach that I was satisfied with since we have so many diverse creative people on the list. The response had to be useful to all. In […]

Here is my November 21, 2008 response to a post to the online discussion group Small-Pub Civil at Yahoo groups: >>Hello, everyone! One of my authors has written a 250+ page book about his open-heart surgery. The bulk of it is autobiographical, including childhood memories, interviews with everyone from the surgeon down to the cleaning […]

I agree that marketing poetry can be an expensive and endeavor with low return on investment. That said, I see a lot of my poet clients embarking on personal branding campaigns that eventually produce significant fruit. In fact, as a publicist I see the same problem occurring with all sorts of self published as well […]

A prospective client sent me four copies of his book and asked me to help him get publicity. It sounded like a good project with a professional author having written on a subject that would help lots of people in their relationships with others on the playground of life. I agreed to work with him […]

On one of the discussion groups I participate in we’ve been talking about writing and selling. Firmware replied: > So enlighten us. How would we have recognized THE DA VINCI CODE, > which really is a preposterous book, as a bestseller when it first > started circulating in MS? I’m a real student and believer […]