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Search Inside the Book ? Good or Bad for Book Sales?

August 17th, 2008 by Paul Krupin
Evaluates the "Search Inside the Book" technology and how it can affect book sales

An author on the Yahoo Self Publishing list asked: >>I am planning on using this feature for my book, The Guru Next Door, A >>Teacher’s Legacy but wanted to check with ya’ll first. Is there any >> reason NOT to do this? I was actually interviewed at the Book Expo America on this issue back […]

Posted in book marketing, book publishing, book sales, making decisions, sales, search tactics, self publishing, selling

News search engine tips and tactics for authors and publishers

April 28th, 2008 by Paul Krupin
News search engine tips and tactics for authors and publishers

Did you know that you now have access to some of the world’s most powerful online electronic clipping tools? They are called News Search Engines. You can use them to dramatically improve your success with the media. News search engines are specialized search engines that visit news sites from all over the Internet and use […]

Posted in articles, book publicity, book publishing, marketing, media coverage, news releases, press releases, search engines, search tactics, search tips