Go where your people are. Learn what you need to do to turn them on. Help the people you can help the most. Undersell and over-deliver. Do what you do best and do your best at all times. Create a menu of options with prices and charge reasonably for lots of small deliverables in units […]

Don’t just say, I wrote a book. Please buy my new book. Do your best and make a really good impression. Let your book go. Go beyond the book. Give people news. Educate. Entertain. Explain. Exhort them to take action. Do your best at whatever you do. if you are a comedian, make people laugh. […]