October 29th, 2008 by Paul Krupin
Conducting a targeted online marketing and promotion campaign
I agree that marketing poetry can be an expensive and endeavor with low return on investment. That said, I see a lot of my poet clients embarking on personal branding campaigns that eventually produce significant fruit. In fact, as a publicist I see the same problem occurring with all sorts of self published as well […]
April 26th, 2008 by Paul Krupin
Seth Godin teaches smart marketing, the power of storytelling, and purple cows
Seth Godin looks at the world and sees things differently than the most people. He also has a remarkable talent when it comes to communicating what he observes and concludes. There are a whole bunch of very important and insightful statements that he makes in this video, which he gave speaking to Google in 2007. […]