Fascinating article in the January 2010 issue of The Metropolitan Corporate Counsel by lawyers Gonzalo E. Mon and Christopher M. Loeffler, of the DC law firm Kelley Drye & Warren. The article describes and interprets the detailed promotion guidelines issued by Facebook in November 2009. Facebook Issues New Guidelines For Running Promotions On Its Platform […]

One person on the publishing and promoting list at Yahoo posted the following message: > “For any of those that are still questioning the importance and/or value of Social Media, check out the stats in this video…” > http://www.youtube.com/watch?v=sIFYPQjYhv8 Another person responded: > “Those who pooh-pooh it are going to be the ones running to […]

Why does social media marketing suck and what can you do about it? Interesting Article at the Kansas City Examiner titled Social Media Marketing Sucks… If You Do It Wrong by Dustin Riedisel My comments: Social media are a special type of communication technology and they too, like all other communication technologies (email fax, street […]

Interesting post over at PR Squared titled The Dual Future of the News Release I don’t believe that social media news releases are all that earthshaking or special or that it will replace every other MarCom method out there. I view SM news releases as another tool in the arsenal that represents yet another choice […]

My post yesterday triggered a lot of discussion including worried cries from lots of Twitter afficianodos. Sorry, I didn’t want to dampen your enthusiasm or blind devotion. It’s that pesky ROI question that I’m wanting to focus on specifically and strategically. If you are getting ROI and it’s worth your while, then keep doing it. […]

People are asking lots of questions about using Twitter, particularly as a marketing tool and as a tool for PR. The biggest challenge I see about using Twitter as a marketing tool is trying to get an answer to the following question: What ROI am I going to get out using Twitter and why? The […]

Connecting in a caring way. You can write an email. You can write an article. You can write a news release. You can create a script for an interview. You can now send it out and try to get people to pay attention to you. You can post it on web sites and make it […]

I’m studying more and more about social marketing. I still can’t figure out how to use Twitter for marketing. Oh well. If you figure out how to use Twitter for marketing, please help me learn what I need to know. Tips welcome. Twitter isn’t a total loss. I was able to start a list of […]