I read Guy Kawasaki’s very interesting article titled on Mashable “Launch Any Product Using Social Media” Guy’s post describes the social media actions he took to launch a new book titled Enchantment Here’s the post I placed on Mashable comment in response (Guy’s personal comment is also included at the end): Guy, It would be […]

Malcolm Gladwell triggered an avalanche of protests and howls from social media lovers for his analysis and commentary of social media in his article in the New Yorker magazine. Here the links to the original October 4, 2010 article in The New Yorker http://www.newyorker.com/reporting/2010/10/04/101004fa_fact_gladwell?currentPage=1 This one goes to Mike Isaac’s tech column in Forbes http://blogs.forbes.com/velocity/2010/10/20/malcolm-gladwells-response-to-critics-of-his-social-media-piece/?boxes=techchannelblogs […]

One person on the publishing and promoting list at Yahoo posted the following message: > “For any of those that are still questioning the importance and/or value of Social Media, check out the stats in this video…” > http://www.youtube.com/watch?v=sIFYPQjYhv8 Another person responded: > “Those who pooh-pooh it are going to be the ones running to […]

Why does social media marketing suck and what can you do about it? Interesting Article at the Kansas City Examiner titled Social Media Marketing Sucks… If You Do It Wrong by Dustin Riedisel My comments: Social media are a special type of communication technology and they too, like all other communication technologies (email fax, street […]

Interesting post over at PR Squared titled The Dual Future of the News Release I don’t believe that social media news releases are all that earthshaking or special or that it will replace every other MarCom method out there. I view SM news releases as another tool in the arsenal that represents yet another choice […]

My post yesterday triggered a lot of discussion including worried cries from lots of Twitter afficianodos. Sorry, I didn’t want to dampen your enthusiasm or blind devotion. It’s that pesky ROI question that I’m wanting to focus on specifically and strategically. If you are getting ROI and it’s worth your while, then keep doing it. […]

People are asking lots of questions about using Twitter, particularly as a marketing tool and as a tool for PR. The biggest challenge I see about using Twitter as a marketing tool is trying to get an answer to the following question: What ROI am I going to get out using Twitter and why? The […]