I read Guy Kawasaki’s very interesting article titled on Mashable “Launch Any Product Using Social Media” Guy’s post describes the social media actions he took to launch a new book titled Enchantment Here’s the post I placed on Mashable comment in response (Guy’s personal comment is also included at the end): Guy, It would be […]

Malcolm Gladwell triggered an avalanche of protests and howls from social media lovers for his analysis and commentary of social media in his article in the New Yorker magazine. Here the links to the original October 4, 2010 article in The New Yorker http://www.newyorker.com/reporting/2010/10/04/101004fa_fact_gladwell?currentPage=1 This one goes to Mike Isaac’s tech column in Forbes http://blogs.forbes.com/velocity/2010/10/20/malcolm-gladwells-response-to-critics-of-his-social-media-piece/?boxes=techchannelblogs […]

Fascinating article in the January 2010 issue of The Metropolitan Corporate Counsel by lawyers Gonzalo E. Mon and Christopher M. Loeffler, of the DC law firm Kelley Drye & Warren. The article describes and interprets the detailed promotion guidelines issued by Facebook in November 2009. Facebook Issues New Guidelines For Running Promotions On Its Platform […]

Why does social media marketing suck and what can you do about it? Interesting Article at the Kansas City Examiner titled Social Media Marketing Sucks… If You Do It Wrong by Dustin Riedisel My comments: Social media are a special type of communication technology and they too, like all other communication technologies (email fax, street […]

People are asking lots of questions about using Twitter, particularly as a marketing tool and as a tool for PR. The biggest challenge I see about using Twitter as a marketing tool is trying to get an answer to the following question: What ROI am I going to get out using Twitter and why? The […]