Seth Godin explains his theory on flipping the funnel. This is a very important strategic choice you make. Seth says you need to make sure your product customers act as a megaphone and tell the people they meet all about you and the story experience they had with you. He encourages you to do all […]

Jeff Slutsky, author of Street Smart Marketing, is not only educational, but he is hilarious. His stand up and go for it tactics are based on years of experience in retail. What a hoot! He’s a great salesman and a great teacher. In this wonderful short video, he explains and drives home one of the […]