January 28th, 2009 by Paul Krupin
Tactics for creating a writing or services business that makes money and helps the people you can help the most
I’m a copywriter and a publicist and an author so I guess I do make a living writing. I’m happy to share with you what I’ve done and what I’ve learned. I wrote my first news release in 1977. I went online with my first website in 1993. I’ve built up my copy writing and […]
January 23rd, 2009 by Paul Krupin
President Obama knows the real secret of publicity and marketing success
Connecting in a caring way. You can write an email. You can write an article. You can write a news release. You can create a script for an interview. You can now send it out and try to get people to pay attention to you. You can post it on web sites and make it […]
January 15th, 2009 by Paul Krupin
Knowing When You've Created Your Purple Cow
A question was presented to me today: >> If CNN does decide to interview me, or if I’m scheduled for an interview on >> any of the other cable news networks I’ve approached, I’m going to want the whole world to watch and learn about my concept. >> I need to hire someone who knows […]
December 11th, 2008 by Paul Krupin
An author discovers an important fact about writing, publishing, promoting and book marketing success.
An author discovers an important fact about life. “When a book is born, modesty dies. And it better die, or you will sell few books.” Kenneth Shelby Armstrong, Th.D., Ed.D., Author . . . . . . . . . . . . . . . . . . . . . ROBIN . . […]
November 22nd, 2008 by Paul Krupin
Tips on how to help guide an author of a self published memoir
Here is my November 21, 2008 response to a post to the online discussion group Small-Pub Civil at Yahoo groups: >>Hello, everyone! One of my authors has written a 250+ page book about his open-heart surgery. The bulk of it is autobiographical, including childhood memories, interviews with everyone from the surgeon down to the cleaning […]
May 8th, 2008 by Paul Krupin
What is the value of publicists, publicity and public relations
Question came to me from another publicist, phrased as follows: Why are we important? I often get asked this question in the context of tracking and evaluating pr effectiveness and performance metrics. More times than not, there’s no easy way to identify the tangible effects of media publicity and public relations. Very simply, the results […]
April 18th, 2008 by Paul Krupin
Jim Rohn on working on your fortune part time
Jim Rohn is an amazing teacher. He was broke and 25 years old when he met an extraordinary man who taught him some very important and basic things. These things are life changing. Here is a short session where he explains two very simple concepts that are crucial to making changes in your attitude and […]
April 14th, 2008 by Paul Krupin
Brian Tracy on Achieving Goals and Making a Difference
I have a lot of books on my shelf by Brian Tracy. He is a fascinating and awe inspiring teacher and his ideas on personal and professional development are very readily implemented with great benefit. It’s not very often that you can find something so short and sweet that you can take it home in […]
April 10th, 2008 by admin
We’ve been traveling this week, visiting colleges around the west. So this post will be quick and short. Listening to so many talented and energetic tour guides makes me think of what I would have done if I was in my 20’s again.  It came to me that I would have made better plans and […]
April 4th, 2008 by Paul Krupin
Jim Rohn describes how to become more valuable in business
Jim Rohn is a very bright, very funny, insprational and entertaining person and his ideas and recommendations will make you more valuable and hence you will be able to charge more. This wonderful three video series from Nightingale Conant explains what you have to do to yourself rather than what you have to do at […]