December 7th, 2010 by Paul Krupin
Quick advice for experts and professionals on how to maximize publicity and media coverage
You are a natural problem solver filled with good advice. This is the core approach you need to take when branding and promoting. You simply need to decide to help the people you can help the most, with each and every bit of outreach that you do. Select the biggest upcoming problem that’s on the […]
July 25th, 2010 by Paul Krupin
What a news release does and why they are so important
How Important is a News Release? A news release is the key deliverable for those seeking publicity (much like a résumé is for job seekers, or a contract is for contract seekers). If a news release works you can get an article in a newspaper, an interview on radio or TV and information about you […]
June 13th, 2009 by Paul Krupin
Getting Book Reviews - Submission Guidelines
I keep this list pretty current. Some book review sites will only look at galleys or advance review copies three to four months prior to publication. Others will only look at recently pubished books. Look before you invest the money and send off a package to be sure you send the right package to the […]
May 26th, 2009 by Paul Krupin
Tactics for getting publicity and making the most of the Book Expo America (BEA)
Getting Publicity & Making the Most of Book Expo America (BEA) I won’t be at BEA this year, opting to stay home, work with clients (oh yeah, and go fishing for walleye on the Columbia River). Many of you may want to hear my personal observations about working with the press at BEA. If you […]
May 25th, 2009 by Paul Krupin
Why book reviews news releases don't work
OK, you’ve written a book and now want to get some publicity? I recommend that authors stay away from news releases that simply say “I’ve published a book and am marketing it…..” It may get you local publicity and it may get you some book reviewers, some of which my end up getting published. But […]
January 22nd, 2009 by Paul Krupin
Media coverage begets media coverage: How to use publicity to get more publicity
One of my clients Cy Tymony who writes the Sneaky uses of Everyday Objects book series told a story about his appearance on one NPR talk show lead to an invite to write an educational fun article in a teen science magazine which then led him to be invited to be on a Make TV […]
January 11th, 2009 by Paul Krupin
Event Publicity – Targeted PR Tactics that Work
Getting publicity for a local event is a pretty straight forward project. It’s just that the devil is in the details. A custom targeted publicity campaign to your local media can get you coverage in the newspapers, and on radio and TV before, during and after your event if you recognize the opportunities and provide […]