Start with the end in mind. The real key to evaluating your media performance is your sales. Radio is an instantaneous communications medium. To evaluate your performance you might want to see if you can figure out whether you can trace book sales to the time and place of your interview. Many a small radio […]

One of my clients was on Oprah and Friends last week. What was truly interesting to me was the provision of the guest contract which a guest must sign in order to be on the show. Among other things, here’s what the contract provision states: >>> 3. You agree not to use my name, voice […]