Direct Contact PR, Internet media faxgrowth

Getting More Interviews on Radio and other Media

Advice on how to get more talk show interviews and how to get the maximum ROI from the interviews you do

Start with the end in mind. The real key to evaluating your media performance is your sales. Radio is an instantaneous communications medium. To evaluate your performance you might want to see if you can figure out whether you can trace book sales to the time and place of your interview. Many a small radio […]

Limits on What You Can Do with an Oprah Appearance

looks at limits on what you can do with an Oprah appearance

One of my clients was on Oprah and Friends last week. What was truly interesting to me was the provision of the guest contract which a guest must sign in order to be on the show. Among other things, here’s what the contract provision states: >>> 3. You agree not to use my name, voice […]