So many media! What’s a person to do? Who is going to read your news release? How do you close the deal? Target your media carefully, based the following criteria: 1. What are you trying to achieve with the media? Most people can benefit from feature stories, interviews, and products reviews, in that order. Some […]

When you write a news release your goal is to get publicity – media coverage about you and your book – either an article or an interview. To do that you have to write a news release that is persuasive and interesting and then make sure it gets to media decision makers. The technology you […]

How do you manage several publicists at one time? Some clients are pretty well funded. Others simply seek to get the job done and the publicist they hire, doesn’t do everything they want or need done. How do clients handle this? I have never really before had a conflict while working with a client who […]