January 2nd, 2013 by Paul Krupin
Discusses active vs. passive methods of delivering a news release
When you write a news release your goal is to get publicity – media coverage about you and your book – either an article or an interview. To do that you have to write a news release that is persuasive and interesting and then make sure it gets to media decision makers. The technology you […]
December 28th, 2009 by Paul Krupin
Getting publicity for a book about solving education system problems
New author posted a question on Askpedia and asked: “I have just completed a book listing solutions to the problems of habitual truancy and drop outs in our schools. I need to get the attention of people who care. I need some support or guidance.” My response: A problem solving tips article in the right […]
June 10th, 2009 by Paul Krupin
Not all media are created equal - targeting the right media - targeted PR
Targeting the right media takes special skill. They say that there’s no such thing as bad publicity. It’s exposure in front of people in any case. Right? But it can also be true that even good publicity in the right media may not be worth very much in the way of immediate direct sales. When […]
December 31st, 2008 by Paul Krupin
Tactics and strategies for getting the best publicity that creates interest and sales
It’s perhaps the most common question I hear after a client walks in the front door. I wrote a book, now what do i do? I reviewed many years of doing PR and marketing for thousands of clients and from experience, it appears that it all comes down to … HELPING THE PEOPLE YOU CAN […]
