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Realistic chances of success for a memoir

November 22nd, 2008 by Paul Krupin
Tips on how to help guide an author of a self published memoir

Here is my November 21, 2008 response to a post to the online discussion group Small-Pub Civil at Yahoo groups: >>Hello, everyone! One of my authors has written a 250+ page book about his open-heart surgery. The bulk of it is autobiographical, including childhood memories, interviews with everyone from the surgeon down to the cleaning […]

Posted in achievement, action, action planning, asking questions, author tips, book marketing, book publicity, book publishing, book sales, commitment, communication, confidence, copywriting, discussion groups, making decisions, memoir, paying attention, performance improvement, persuasion, self improvement, self publishing, selling, taking action, tracking, writing

What are the best ways to convert web visitors into web buyers? Make candy.

June 9th, 2008 by Paul Krupin
describes my candy theory for making money on the Internet

One of the discussion groups I’m on fielded a great question. What are the best ways to convert web visitors into web buyers? My theory on this is that web sites are just like vending machines. What’s a vending machine? It’s a device that’s packed with candy and parked in a trafficked location. How does […]

Posted in copywriting, innovation, insights, marketing, persuasion, product design, smart marketing, web site conversion