Maybe we don’t need PR any more?
July 9th, 2008 by Paul Krupin
A response to idea that PR isn't necessary any more
People are talking about how Vincent Bugliiosi has sold lots and lots of books by word of mouth, blogs, and without reviews and commentary by major media. One comment on one of the discussion lists I follow stated: “So I would advise writers who can’t afford a real PR firm to find a niche magazine […]
Posted in book publicity, ideas, media coverage, performance improvement, planning, tracking