Not all media are created equal – targeting the right media – targeted PR
June 10th, 2009 by Paul Krupin
Not all media are created equal - targeting the right media - targeted PR
Targeting the right media takes special skill. They say that there’s no such thing as bad publicity. It’s exposure in front of people in any case. Right? But it can also be true that even good publicity in the right media may not be worth very much in the way of immediate direct sales. When […]
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