Getting more publicity: The three key questions a news release answer
July 23rd, 2011 by Paul Krupin
Getting more publicity: The three key questions a news release must answer
I cannot believe what is coming across the wire. So may people are still blasting out news releases that lack the essential information media need. What a waste. If you want your news release to be maximally effective, it has to answer the primary questions for the media: 1. How many people in my audience […]
Posted in action planning, asking questions, communication, making decisions, media campaign, media coverage, outreach, pitching, pr success story, press releases, publicity, publicity success, targeted pr, targeting media